The man whom shaped my playtime.
I was recently working on a marketing research assignment,
the subject involved marketing and children. I personally cannot think about
this topic without thinking about Bernard Loomis. Not much is available online
about him but he was the master of marketing to children.
He was the man that developed the concept of using an
animated series to market toys, producing full lines of toys as appose to
individual product, and producing toys based on film and TV licenses. During
his tenure, Mattel, Kenner, and Hasbro all became the worlds largest toy
company. “In 1985, Douglas Thomson, president of the Toy Manufacturers of
America, said in an interview with The New York Times, “He's probably the most
astute man in the industry for the selection and marketing of products.”
One of his most quoted statements is; "The trouble with
research is it tells you what people were thinking about yesterday, not
tomorrow. It's like driving a car using a rearview mirror," and "We'd
have a great world if real evil took the beating it gets on Saturday
morning."
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